NAVIGATING THE DRAM SHORTAGE
The global memory market is feeling the squeeze as demand for high-bandwidth memory used in AI servers has taken away from everyday computer memory. Believe it or not, just three companies, Samsung, SK Hynix and Micron, manufacture roughly 94% of the world's DRAM. In early December of last year Micron announced it would end its consumer business brand entirely to focus on larger scale customers, citing exploding demand for the high-bandwidth memory used in datacenters.

Unfortunately for the rest of us, this has led to skyrocketing price increases. The impact of the shortage extends well beyond the PC industry and is being felt across the broader technology landscape. DRAM is a core component in nearly every modern electronic device including smartphones, televisions, vehicles, medical equipment, and smart home products to name a few and rising costs are creating widespread pricing pressure. As manufacturers compete for limited supply, these increases are passed along through the entire electronics ecosystem. Analysts warn that PC prices alone could rise by 15–20% in early 2026, and automakers may once again face production delays like those seen during the pandemic-era chip shortage if memory constraints continue.
In response, businesses may want to do an Equipment Strategy Review to help assess how rising RAM prices may impact your current and future hardware plans. Focus on understanding what equipment you have today, what truly needs to be upgraded, and where timing can be adjusted. For example, computers that do not meet requirements for the operational business standard Windows 11 operating system should have priority to fit compliance requirements.
The RAM shortage is not a temporary disruption but a long term shift in the market. With prices expected to remain elevated through 2027, consumers can best prepare by planning ahead and making strategic purchasing decisions.
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